True Price is a movement of consumers, businesses, and institutions that take action in incorporating environmental and social costs in prices. We envision a world where all products are sold for a true price to enable a sustainable global economy.
A True Price is the market price plus the social and environmental costs of a product.
A growing number of farmers, producers, shops, wholesalers, cafes, restaurants and supermarkets work on true pricing.
2020 marked the opening of the world’s first True Price Store, and the world’s first supermarket. Here consumers can actually see and pay the true price!
Join our growing movement of consumers, businesses, institutions that want to see and improve the True Price of products.
We are building an open source Global True Price Standard, via the True Price Foundation.
The true price of a product provides a clear measure. The true price consists of the market price of a product and all external costs (true costs) associated with production. The lower the true cost, the more sustainable the cocoa.
True Pricing is an effective instrument to make products more sustainable, by structurally decreasing the social and environmental damage in the value chain. We aim to do so by calculating and improving the true price of products. The objective of true pricing is not to make your products more expensive, but to make them more sustainable.
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